By Meghan Ely, OFD Consulting
Building a presence both online and in print has quickly become an essential part of any wedding professional’s business plan. Couples today are doing tons of research before ever calling a wedding vendor to chat, and having an impressive press portfolio will help add value to your services and stand out from other competition.
So, how do you start building that portfolio? Wedding blogs and magazines everywhere are always on the hunt for fresh new weddings full of gorgeous details and a new perspective, giving wedding pros an opportunity to get featured. Let’s take a look at some of my best tips and tricks for sending in real wedding submissions.
Getting permission from clients should be something you do the moment they sign the contract. To make sure you’ve got all of your ducks in a row, be sure that you’ve had an attorney include verbiage giving you the right to use their images for promotional purposes, as well as discussing it with them in person so that everyone is on the same page. Additionally, if you are not the photographer, you’re going to need to get their permission before doing anything, as they own the photos.
Details, Details, Details
While images of the couple are an important part of wedding submissions, blogs are really looking to inspire their readers with fresh and inspiring details. Weddings that have the cake, florals, table settings, décor details, etc. are all going to be more likely to get picked up. When deciding what to send in, also remember to select weddings that are up-to-date in terms of trends and style. Mason jars are out, no matter how much you love that wedding, and most blogs are likely not going think they’re the right fit for their readers.
Develop a Story
Great photography is important, but it’s the couple’s story that’s going to make them stand out to editors. Ask the couple to give you some background on their love story as well as what inspired them while planning their wedding. Favorite décor details, DIY projects, and memories from the day are also great questions to ask- the couple will appreciate being part of the process!
No wedding is successful without the hard work of a lot of different vendors. Be sure that you are giving credit to all those that helped make the day a success and including them in the submission. Not only does this help to keep your relationships strong with other wedding pros, but when the submission is published, they are also likely to promote it, expanding your audience.
Keeping these tips and tricks in mind will no doubt have your press portfolio quickly expanding and impressing potential clients everywhere.
Meghan Ely is the owner of wedding PR and wedding marketing firm OFD Consulting. Ely is a sought-after speaker, adjunct professor in the field of public relations, and a self-professed royal wedding enthusiast. She recently launched the OFD Collective, a wedding PR membership site that offers continuing education, press opportunities and real wedding submissions.