Nurturing Relationships with Creative Partners to Build Your Wedding Business

By Kevin Dennis, WeddingIQ 

I probably don’t have to tell you how important your network is, but here goes – the people you know in the industry truly have the power to take your business to the next level. From creating mastermind groups to bringing in (and doling out!) vendor referrals, the benefits of having strong, long-lasting relationships with industry peers are undeniable.

However, how is a pro to build and nurture relationships when they’re already busy with their day-to-day company work? While it may take some careful juggling, rest assured that the relationships that you create will pay tenfold down the line. Here are some ways to make an impact and be a great friendor.

Make Time

Sure, you may be balancing a busy week of events, appointments, staff onboarding and the like, but making time to build your relationships should be a necessary to-do for every business owner. Attend as many local networking meeting as you can and, when you can’t, find a way to make your presence known, be it through contributing your products to the design or simply sending your regrets on social media and promising to be there for the next meeting. Nobody is too busy to spend five minutes connecting on social media!

Be Responsive

As an event professional, you surely know how frustrating it can be when you can’t get ahold of a creative partner. Don’t play that game with others – instead, be responsive and aim to reply to your emails within 24 hours. Even if you don’t have the answer right away, a quick mail to let someone know that you’re working on it is enough. Many people associate responsiveness with professionalism, so it’s important to stay on top of your communications.

Remember the Golden Rule

“Do to others what you want them to do to you.” This saying rings true in the event industry, as it does in many other aspects of life. If you gave somebody a vendor referral and they didn’t reciprocate with even a ‘thank you,’ would you be bothered? Treat others with respect and dignity, just as you would want them to treat you. It’s as simple as that!

Go Above and Beyond

Don’t hesitate to go the extra mile with your creative partners – trust that they will appreciate your effort! It doesn’t need to be a major investment of time or money; it just needs to be something that tells them that they’re on your mind. We like to send popsicles to our partners in the thick of the summer, as well as holiday cards at the end of the year. Think of unique ways to really make a mark on your partners’ day.

Remember: You should never be too busy to grow your industry relationships. If you find that you can’t make the time for it, you may need to look at scaling back the work that take on – for your own sake! 

Kevin Dennis is the editor of WeddingIQ and owner of Fantasy Sound Event Services, a full-service event company based in Livermore, California. Dennis is the current chapter president for Silicon Valley NACE, and the immediate past national president for WIPA.